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Alex van Houwelingen Illustration - Character development
For companies, institutions and organisations, it's very important to have a great public image. The creation of a character which communicates the values and attributes of the company is a very effective way to boost your public image. Characters personify the company and become synonymous with it. Users then feel as if they have a personal bond with the company. Strong characters are also very important in a story, as the narrative is usually dependent on the characters and vice versa.
Little chef
Client: Fusion Design/City Sightseeing (Cape Town)
Mouse Football
Octopus
Client: Greenhouse/Mighty Men
Client: Private
Client: Cloof Wine Estate
Client: Greenhouse/DIY met Riaan
Little dog
Frankenstein Jnr.
Client: Gereformeerde Laerskool Bellville
Client: Lens Art
Fran the Man
Friendly lion